Talladega Nights, starring Will Ferrell as Ricky Bobby, a Nascar driver, is one of the most hilarious films. There are moments I laughed so hard; I was crying rivers of tears. Just the thought of some of the scenes now gives me a chuckle.
At one point in the movie, Ricky Bobby hits a low because of a wreck he’s in. He thinks he’s paralyzed, though he’s not, and goes into a big funk. Out of nowhere his biological father shows up to help him cope with his fear. He locks Ricky Bobby in his car with a bobcat.
Well a few days ago, my girlfriend, Denise and I were hiking in Edwin Warner Park, and we saw a bobcat cross our path. The park is very scenic with great hills for hiking. I’ve seen chipmunks, squirrels, owls, deer, snakes and wild turkey (the birds, not whiskey).
On all of my hikes, I have never seen an animal featured on Mutual of Omaha’s Wild Kingdom. You know. The ones watched afar by Marlon Perkins, while his sidekick Jim faces the dangerous beast.
For a minute, Denise and I stopped dead in our tracks. Did the bobcat cross the road to ambush us as we walked by? Should we go forward or turn around and go back?
I searched for a branch I could use to fend off the bobcat. Let’s face it. I have enough meat and fat on my bones for this bobcat to host Thanksgiving supper for all of his family and friends.
Then I had an epiphany. “Denise,” I said. “I don’t have to outrun the bobcat, just you.”
Though I was joking, she didn’t find it so amusing.
Stick in hand, we walked past the bobcat crossing and kept going.
Now my line about not having to worry about outrunning the bobcat really applies to the game of business.
As long as you can out market, out sell, out operate, out serve your competitors by just a little bit, you’ll win the race and avoid getting eaten up.
Though our company falls under many categories; catering software, coaching, education, publishing, etc., we really are in the business of helping restaurants out perform their competition. Frankly, from what I see, it’s not that difficult.
I recently updated my website with some demo videos of our catering software system. Even if you never think you’ll have a need for our catering system, you should check out the fifteen I just posted at www.RestaurantCateringSoftware.com/cateringsoftwaredemo
You’ll learn some ideas you can apply to your business.
On a personal note, tonight Denise and I are going to the taping of A Country Christmas with some friends. It’s very interesting to see what happens to put on a live show. Probably not much different than pulling off a great event; ultimately, they want to see the baby and not hear about the birthing pains.
To Your Restaurant's Marketing & Catering Success,