What Will Your Legacy Be?

Michael Attias May 1, 2019

Over the years, I have written an untold number of blog articles and newsletters. Those who have followed me know I have shared the good and bad in my life and maintained a level of transparency.

Saturday morning, April 13th, I received the call. My mom, Gaby Obadia Attias, had passed. After she fell and broke her femur last year, she steadily declined.

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Converting Catering Inquiries Into Sales

Michael Attias Apr 10, 2019

Are you up for a little marketing experiment?

I want you to go to your bank and take out a large stack of fifty-dollar bills. Now go find a large ashtray or bowl and a lighter.

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The Peeping Tom Principle

Michael Attias Feb 20, 2019

I am proud to admit I am a “peeping Tom” of business and of life. The quote by Sydney J. Harris below explains it:

“The whole purpose of education is to turn mirrors into windows.” 

My entire life I have been fortunate to peep into the proverbial windows of others. As a lifelong learner, I have never been afraid to observe through other’s experiences.

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The Accidental Customer

Michael Attias Feb 6, 2019

Once a quarter, my team comes in from all over for a quarterly planning session. We have hired a consultant who follows and works with us on Traction. If you are unfamiliar, please check out the book entitled Traction by Gino Wickman.

In eighteen months, this process has taken our company to a whole new level; from sales to profits to team development to focus.

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The Fortune Is In The Follow-Up

Michael Attias Jan 23, 2019

I wish I could take credit for that phrase, but “The fortune is in the follow-up” was first introduced to me by a prospect for our catering software.

That line has multiple applications, from closing a sale to customer service follow-up before and after the sale.

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Referrals: Turning Your Clients Into A Catering Sales Army

Michael Attias Jan 9, 2019

How many of your buying decisions have been made because of a friend’s referral? Electronics, cars, movies, restaurants, and vacation spots are just a small sample of purchases you may have made because of a friend or trusted colleague.

Personally, I bought every single one of the aforementioned because of a referral.

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How Much to Charge for Catering Delivery

Michael Attias Oct 1, 2018

Last night I received an email from a new client asking me about what the delivery charge should be for his catering service.

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Catering Multipliers: The 17 No-Cost Laws of Catering Sales Growth

Michael Attias Aug 28, 2018

Yesterday I had a consult call with a pizzeria franchisor interested in helping her franchisees increase catering sales.

She asked me the silver bullet question: “Where can I get a list of all of the catering buyers in our markets?”

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How To Formulate A Foolproof Catering Marketing Plan

Michael Attias May 28, 2018

As a lefty, I have always done things backwards. As a kid, I read magazines from the back cover to the front, reading the ads and skipping the articles.

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Plastic Surgery For My Birthday?

Michael Attias May 23, 2018

Birthdays and milestone events like class reunions and weddings bring out a desire in many people to spruce themselves up with plastic surgery and other aesthetic services.

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