Stay Ahead With an Actionable Catering Marketing Calendar for 2020

Michael Attias Jan 22, 2020

Leonard Bernstein once said, “To achieve great things, two things are needed: a plan, and not quite enough time.”

Never having quite enough time feels like a prerequisite for owning a catering business. Something always comes up to throw you a curveball. All we can ever do is roll with the punches.

The one thing we do have control over is the plan.

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Guiding Customer Perception of Value Using Coupons and Bonuses

Michael Attias Jan 15, 2020

I don’t like to give discounts.

Even though we have couponing features built directly into CaterZen’s software, I learned long ago, when I was still getting my feet wet in the catering business, that it’s always better to add value than to give discounts.

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Giving Credit Where It's Due: Invoicing & Aging Reports

Michael Attias Jan 8, 2020

People use catering for a lot more reasons than just food.

Whether it’s the convenience, or a company's willingness to accept last-minute orders, people want a company that’s easy to do business with.

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Drives Sales Growth & Efficient Operations With Catering Reports

Michael Attias Jan 2, 2020

Sometimes it can be easy, while you’re trying to lead your business to success, to lose track of the day-to-day operations within your company.

I’m part of a CEO roundtable group, where we share ideas and strategies in how we run our businesses. It’s an invaluable resource for all of us, and because we can feed off each other’s ideas, we all benefit from learning ways to improve our business strategies.

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An Integrated Digital Calendar To Grow Your Catering Business

Michael Attias Dec 27, 2019

There are very few things in the catering business that will have a greater impact on your overall success than staying organized.

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Email Marketing Ideas for Catering Businesses

Michael Attias Dec 18, 2019

It’s that time of the year again.

That’s right – every company that’s got your email is going to start flooding your email inbox with ads and promotions for every Christmas or holiday sale you could imagine.

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How To Get More Catering Orders - Part 2

Michael Attias Dec 11, 2019

A few weeks ago, in the first part of this series, we discussed some of the ways that you can continue to grow your catering business and get more catering orders. We talked about the importance of offering convenience and giving your customers the personal touch.

This time, I want to take things in a bit of a different direction.

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Schedule Catering Employees with Banquet Event Order Software

Michael Attias Dec 4, 2019

Everyone makes mistakes sometimes, especially when they’re new at something.

In fact, there’s a reason why they say most jobs have a "learning curve" right?

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Loyalty Works Both Ways: Making the Most of CaterZen's Rewards Programs

Michael Attias Nov 27, 2019

Value comes in many forms.

For some people, they find value in hunting down the best discounts or limited time offers. Others look for freebies or buy-one-get-one type deals. There are tons of different kinds of catering rewards program options you can offer.

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How To Get More Catering Orders - Part 1

Michael Attias Nov 20, 2019

Growth is by far one of the most important parts of achieving success in any industry.

Catering is no exception to this rule. In fact, in the saturated food services market, you should always be expanding your horizons and growing your customer base.

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