Every year, our team gets together for our annual Traction meeting. And every year, we do something that I think matters more than most people realize - we revisit our core values.
Not because we’re bored.
Not because EOS says we should.
But because values only matter if they’re still true.
Businesses evolve. People evolve. The industry definitely evolves. If your core values don’t keep up - or worse, if they turn into empty words - you’re just decorating a wall.
I wanted to share ours publicly, not as a branding exercise, but as a transparency exercise. These values guide how we build CaterZen, how we support our clients, how we make decisions, and how we work together when things aren’t black and white.
So here they are - explained the way we actually live them.



