CaterZen

Don’t Feed the Lazy Caterer: 5 CRM Campaigns Your Competitors Will Never Run (But You Should)

Michael Attias May 21, 2025
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Let’s be honest. Most caterers treat marketing like a potluck - random, last-minute, and mostly guesswork.

But if you’re using CaterZen's catering software, you’ve got a secret weapon your competitors aren’t using: built-in CRM segmentation and email campaigns that let you target smarter, market faster, and sell more - without needing a marketing degree.

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New Podcast Episode: From Hustle to High-Volume with Allen Beck of Costa Vida

Michael Attias May 14, 2025
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Some operators hope catering will grow by osmosis. Allen Beck knows better.

As the Director of Off-Premise and Catering at Costa Vida, Allen has helped the brand double catering sales year over year by treating catering like what it is—a sales channel, not a side hustle.

From building boots-on-the-ground sales teams to engineering menus that travel well, Allen brings a clear-eyed, results-first mindset to growing off-premise revenue.

We’re excited to bring you Episode 10 of Restaurant Catering Smarts, featuring Allen Beck of Costa Vida!

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From BBQ to Big Data: How AI Is Rewriting the Catering Playbook in 2025

Michael Attias May 7, 2025
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When I worked in my restaurant, I’d pop the lid off a tray of ribs, sniff the smoke, and know we were about to get slammed. Today, operators can open a dashboard and see the surge coming an hour before a server ties their apron.

That’s the shift: instinct is still valuable, but in 2025, data drives the decisions. And increasingly, AI is taking the wheel.

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New Podcast Episode: Systems, Habits & Momentum with Marianne Jeff

Michael Attias Apr 30, 2025
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Let’s be honest—running a catering business can feel like chaos on a good day. Orders coming in from everywhere. Operations held together by Post-It Notes. And your to-do list? Let’s not even go there.

That’s why I sat down with Marianne Jeff, aka The Get It Done Diva, for Episode 9 of Restaurant Catering Smarts. Marianne is a systems coach, business strategist, and founder of the Women’s Business Momentum Center, and she’s spent two decades helping entrepreneurs clear the clutter, build better habits, and grow businesses that don’t burn them out.

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How Sweets & Meats BBQ Reclaimed Time and Peace of Mind with CaterZen

Michael Attias Apr 23, 2025
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Running a fast-growing, multi-faceted catering business should feel rewarding—not like hitting your head against a wall every week.

Kristen Bailey, Co-Founder and Co-Owner of Sweets & Meats BBQ, knows that pain all too well. Between running a restaurant, three food trucks, full-service catering, and vending events, she found herself buried in manual paperwork, handwritten kitchen tallies, and sleepless weekends.

But once Kristen discovered CaterZen's catering software, everything changed.

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New Podcast Episode: Why Systems, Not Sizzle, Drive Catering Profits with Erle Dardick

Michael Attias Apr 16, 2025
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Scaling a catering operation isn’t just about doing more—it’s about doing it smarter. And no one knows that better than Erle Dardick, founder of CaterLinked and the Off Premises Growth Academy.

In Episode 8 of Restaurant Catering Smarts, I sat down with Erle to talk about the systems, strategies, and mindset shifts that restaurant operators need to grow their off-premises business without burning out. From his early days owning a deli to consulting with national brands, Erle shares what it really takes to scale catering with clarity and confidence.

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How Cuban Kitchen Took Control of Catering Operations with CaterZen

Michael Attias Apr 9, 2025
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Cuban Kitchen’s journey with CaterZen is a story of taking control and simplifying what used to be a cumbersome process. Alejandra Baladón, the Catering Coordinator, shares how switching from an old, clunky platform to CaterZen's catering software has reshaped their operations for the better. Let’s dive into her story and see how a few smart software features are making a big difference every day.

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New Podcast Episode: Streamlining Catering Success with Kelly Grogan, Founder & CEO of CRUMBS

Michael Attias Apr 2, 2025
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If you’ve ever felt like catering is way more complicated than it needs to be—this podcasts episode is for you.

In Episode 7 of Restaurant Catering Smarts, I sat down with Kelly Grogan, Founder & CEO of CRUMBS, a platform designed to help restaurants grow through smarter marketing, simplified systems, and a serious focus on catering as a scalable revenue stream.

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NEW FEATURE: Mix & Match Options Provide More Flexibility for Menu Ordering

Michael Attias Mar 26, 2025
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If there’s one thing I’ve learned in the catering business, it’s that no two menus—and no two customers—are the same. Flexibility is key. Whether you’re serving boxed lunches, sandwich platters, or BBQ combos, your customers want choices. And let’s be honest: you don’t have time to deal with a rigid system that makes order-taking a headache.

That’s why we’ve rolled out Mix & Match Options—a game-changing feature that gives you complete control over how customers select their menu options.

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New Podcast Episode: The Catering Growth Playbook with Aron Benon, CEO of LaLa Tacos

Michael Attias Mar 19, 2025
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Growing a catering business isn’t just about making great food—it’s about getting in front of the right customers, responding fast, and delivering an experience that keeps them coming back. That’s exactly how Aron Benon, CEO of LaLa Tacos, built a thriving catering operation with 22 taco carts, a 5,000-square-foot catering kitchen, and a never-ending stream of leads.

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