CaterZen

The Peeping Tom Principle

Michael Attias Feb 20, 2019
0

I am proud to admit I am a “peeping Tom” of business and of life. The quote by Sydney J. Harris below explains it:

“The whole purpose of education is to turn mirrors into windows.” 

My entire life I have been fortunate to peep into the proverbial windows of others. As a lifelong learner, I have never been afraid to observe through other’s experiences.

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The Accidental Customer

Michael Attias Feb 6, 2019
0

Once a quarter, my team comes in from all over for a quarterly planning session. We have hired a consultant who follows and works with us on Traction. If you are unfamiliar, please check out the book entitled Traction by Gino Wickman.

In eighteen months, this process has taken our company to a whole new level; from sales to profits to team development to focus.

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The Fortune Is In The Follow-Up

Michael Attias Jan 23, 2019
0

I wish I could take credit for that phrase, but “The fortune is in the follow-up” was first introduced to me by a prospect for our catering software.

That line has multiple applications, from closing a sale to customer service follow-up before and after the sale.

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Referrals: Turning Your Clients Into A Catering Sales Army

Michael Attias Jan 9, 2019
0

How many of your buying decisions have been made because of a friend’s referral? Electronics, cars, movies, restaurants, and vacation spots are just a small sample of purchases you may have made because of a friend or trusted colleague.

Personally, I bought every single one of the aforementioned because of a referral.

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How Much to Charge for Catering Delivery

Michael Attias Oct 1, 2018
0

Last night I received an email from a new client asking me about what the delivery charge should be for his catering service.

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Catering Multipliers: The 17 No-Cost Laws of Catering Sales Growth

Michael Attias Aug 28, 2018
1

Yesterday I had a consult call with a pizzeria franchisor interested in helping her franchisees increase catering sales.

She asked me the silver bullet question: “Where can I get a list of all of the catering buyers in our markets?”

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How To Formulate A Foolproof Catering Marketing Plan

Michael Attias May 28, 2018
0

As a lefty, I have always done things backwards. As a kid, I read magazines from the back cover to the front, reading the ads and skipping the articles.

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Plastic Surgery For My Birthday?

Michael Attias May 23, 2018
6

Birthdays and milestone events like class reunions and weddings bring out a desire in many people to spruce themselves up with plastic surgery and other aesthetic services.

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How To Get The Perfect List of Catering Clients

Michael Attias May 21, 2018
6

In all of the catering consultations I do for prospective clients, I get one question asked more than any other, “How do I get a list of everyone in my city that orders catering?” 

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SOFTWARE FEATURE UPDATE:  Delete Multiple Invalid Email Addresses

Meredith Dillard Apr 30, 2018
0

Happy Monday!

If you are using the Email Marketing feature in your RCS software, you will want to read this article.   

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