Let me level with you: in today’s world, your catering website is just as important as your food. Customers aren’t just walking through your front door - they’re coming through your digital one first. And if that digital door isn’t open wide enough for everyone, you’ve got two big problems:
Imagine a proverbial case of free lemons. Most restaurant operators I talk to see a card board box full of sour problems. At minimum they complain, because they have an extra cardboard box to break down.
Growing up in Memphis, my mother would drag my brother, sister and I to Goldsmith’s department store downtown. The first Wednesday of the month was called Clover Day. It was a one day sale that the store used to get rid of returns, overstock and stuff they couldn’t move.
My father taught me to appreciate wrestling, but my mother showed me how it was done. Women would literally grab items out of your hands. My mom could throw elbows and insults with the best of them.
Unless your primary demographic is the sixty plus crowd, using the Yellow Pages to promote your catering is a major waste of time. I’m not even sure if my kids know what the Yellow Pages are.
