One of our catering software clients told me something recently that stopped me in my tracks.

He said:

“We weren’t losing catering orders because of food quality.
We were losing them because everyone wanted delivery at 11:30.”

Think about that for a second.

Not bad sales.
Not weak marketing.
Not kitchen capacity.

Driver bottlenecks.

It's Tuesday, 11:47 AM. Phone rings.

Corporate client. $600 order. Tomorrow's board meeting.

You check the calendar. Both drivers are slammed. Your prep lead can't leave the kitchen.

So what do you do?

Turn the order away? Push the delivery time and hope they're flexible? Pull someone off the line and scramble?

If any of those sound familiar, we built something for you.

Your catering sales are limited by the weakest link in your catering business. For many clients and prospects that I speak with, that would be the delivery of their catering.

About a year ago, my daughter Jordyn started working as a hostess at Corky’s BBQ, the very restaurant I sold over ten years ago. She loves working with the public.

I think it was two to three years ago a forward thinking, techie friend of mine starting talking up Uber. He parked his expensive Jaguar and started using Uber to take him to work and out and about.

Gene is in his 90’s, barely has a high school degree, yet is wiser than 99% of us. Gene learned through the school of hard knocks and by picking the brains of the successful.

You are only as strong as your weakest link. For many operators that link is catering delivery.