Leonard Bernstein once said, “To achieve great things, two things are needed: a plan, and not quite enough time.”
Never having quite enough time feels like a prerequisite for owning a catering business. Something always comes up to throw you a curveball. All we can ever do is roll with the punches.
The one thing we do have control over is the plan.
I don’t like to give discounts.
Even though we have couponing features built directly into CaterZen’s software, I learned long ago, when I was still getting my feet wet in the catering business, that it’s always better to add value than to give discounts.
It’s that time of the year again.
That’s right – every company that’s got your email is going to start flooding your email inbox with ads and promotions for every Christmas or holiday sale you could imagine.
Value comes in many forms.
For some people, they find value in hunting down the best discounts or limited time offers. Others look for freebies or buy-one-get-one type deals. There are tons of different kinds of catering rewards program options you can offer.
I grew up in an idyllic neighborhood. Woods, fishing ponds, treehouses, and trails were our domain.
“Money, income, wealth, prosperity is not really the point.
It is what you are able to create for self and loved ones with it.”
-Dan Kennedy
Last night I received an email from a new client asking me about what the delivery charge should be for his catering service.
As a lefty, I have always done things backward. As a kid, I read magazines from the back cover to the front, reading the ads and skipping the articles.
Happy Monday and welcome to this week’s Monday Memo!
This week, we’ll be highlighting another type of Auto-Pilot Marketing letter available in your RCS account!
Seven seconds. That’s the time you have to grab the attention of a visitor to your website.
