CaterZen

Stay Ahead With an Actionable Catering Marketing Calendar for 2020

Michael Attias Jan 22, 2020
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Leonard Bernstein once said, “To achieve great things, two things are needed: a plan, and not quite enough time.”

Never having quite enough time feels like a prerequisite for owning a catering business. Something always comes up to throw you a curveball. All we can ever do is roll with the punches.

The one thing we do have control over is the plan.

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Guiding Customer Perception of Value Using Coupons and Bonuses

Michael Attias Jan 15, 2020
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I don’t like to give discounts.

Even though we have couponing features built directly into CaterZen’s software, I learned long ago, when I was still getting my feet wet in the catering business, that it’s always better to add value than to give discounts.

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Email Marketing Ideas for Catering Businesses

Michael Attias Dec 18, 2019
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It’s that time of the year again.

That’s right – every company that’s got your email is going to start flooding your email inbox with ads and promotions for every Christmas or holiday sale you could imagine.

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Loyalty Works Both Ways: Making the Most of CaterZen's Rewards Programs

Michael Attias Nov 27, 2019
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Value comes in many forms.

For some people, they find value in hunting down the best discounts or limited time offers. Others look for freebies or buy-one-get-one type deals. There are tons of different kinds of catering rewards program options you can offer.

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Christmas Catering Cash

Michael Attias Sep 11, 2019
1

I grew up in an idyllic neighborhood. Woods, fishing ponds, treehouses, and trails were our domain.

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The Power of Thinking Big

Michael Attias Aug 28, 2019
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“Money, income, wealth, prosperity is not really the point.
It is what you are able to create for self and loved ones with it.”

-Dan Kennedy

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How Much to Charge for Catering Delivery

Michael Attias Oct 1, 2018
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Last night I received an email from a new client asking me about what the delivery charge should be for his catering service.

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How To Formulate A Foolproof Catering Marketing Plan

Michael Attias May 28, 2018
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As a lefty, I have always done things backward. As a kid, I read magazines from the back cover to the front, reading the ads and skipping the articles.

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SOFTWARE FEATURE:  Reactivation Letters to Re-Engage Customers

Jillian Davis Sep 25, 2017
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Happy Monday and welcome to this week’s Monday Memo!

This week, we’ll be highlighting another type of Auto-Pilot Marketing letter available in your RCS account!

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How To Use An Explainer Video To Sell More Catering

Michael Attias Dec 8, 2016
1

Seven seconds. That’s the time you have to grab the attention of a visitor to your website.

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