CaterZen

The Fortune Is In The Follow-Up

Michael Attias Jan 23, 2019
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I wish I could take credit for that phrase, but “The fortune is in the follow-up” was first introduced to me by a prospect for our catering software.

That line has multiple applications, from closing a sale to customer service follow-up before and after the sale.

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Referrals: Turning Your Clients Into A Catering Sales Army

Michael Attias Jan 9, 2019
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How many of your buying decisions have been made because of a friend’s referral? Electronics, cars, movies, restaurants, and vacation spots are just a small sample of purchases you may have made because of a friend or trusted colleague.

Personally, I bought every single one of the aforementioned because of a referral.

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Catering Multipliers: The 17 No-Cost Laws of Catering Sales Growth

Michael Attias Aug 28, 2018
1

Yesterday I had a consult call with a pizzeria franchisor interested in helping her franchisees increase catering sales.

She asked me the silver bullet question: “Where can I get a list of all of the catering buyers in our markets?”

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How To Get The Perfect List of Catering Clients

Michael Attias May 21, 2018
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In all of the catering consultations I do for prospective clients, I get one question asked more than any other, “How do I get a list of everyone in my city that orders catering?” 

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What A Madman Can Teach You About Business

Michael Attias Feb 28, 2018
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Lately I’ve been on a documentary kick. Usually I spend my time watching shows about chefs or the best food to eat in different cities.

But a few weeks ago I watched Madman: The Steve Madden Story. Unless you’ve been living under a rock, you know who he is. He is the shoe designer and founder of a chain of shoe stores with sales over a billion dollars a year.

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How To Catch The Catering Sales Bouquet

Michael Attias Feb 21, 2018
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Weddings represent a source of untapped income for the restaurateur. Besides the potential of catering the actual wedding ceremony, opportunities exist with bridal showers and rehearsal dinners.

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How To Reduce Catering Sales Friction

Michael Attias Jan 18, 2018
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If I had to just pick one strategy to sell more catering, it would be sampling.

Whether it is a full blown mini-buffet for a committee working on a company picnic for two thousand, or a small tasting for four admins who order lunch for a law office, nothing beats sampling.

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Catered Lunch: The Salesperson’s Secret Weapon

Michael Attias Sep 27, 2017
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Food is the original sales secret weapon. Think back to Eve tempting Adam with a bite of that sweet, delicious apple. 

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Listening: The Number One Skill To Sell More Catering

Michael Attias Aug 23, 2017
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Can you hear me now?

This phrase made famous by the Verizon pitchman, now Sprint spokesman, was a genius way for Verizon to make consumers aware of their frustration with poor cell service.

Today, technology may make being heard better, but we have yet to figure out how to be better listeners.

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Knock Yourself Up or Knock Yourself Out

Michael Attias Jun 23, 2017
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“You can’t be just a little bit pregnant.”

This is one of my favorite sayings that sums up the way you should tackle all initiatives in your business.

Yesterday I had a consult call with a two-unit chain on the growth path. They were doing a nice six figures in catering. Considering they were only using on-site signs and flyers to promote it, they’re doing well.  They wanted some ideas about how to grow their catering sales, and there was a lot more they could be doing.

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