CaterZen

Giving Up Too Soon?

Michael Attias Jul 5, 2019
0

Does "no" mean "no"? Not in selling catering.

Time doesn’t stand still and neither do selling opportunities. Many a dollar are being flushed down your drain by squandering qualified leads.

You spend to get the prospect looking to feed five hundred guests to call you. That chunk of change would pay for a nice upgraded summer vacation. But you lose the deal. Now what?

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Why There Is No Substitute for The Telephone

Michael Attias Jul 2, 2019
0

Isn’t it funny that most people use their phones for everything and anything except talking?

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Solving Catering Sales Friction

Michael Attias Jun 12, 2019
0

SPOILER ALERT: You’ll want to read this entire article to see the two new enhancements we have in our catering software to greatly reduce catering sales friction.

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Converting Catering Inquiries Into Sales

Michael Attias Apr 10, 2019
1

Are you up for a little marketing experiment?

I want you to go to your bank and take out a large stack of fifty-dollar bills. Now go find a large ashtray or bowl and a lighter.

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The Fortune Is In The Follow-Up

Michael Attias Jan 23, 2019
0

I wish I could take credit for that phrase, but “The fortune is in the follow-up” was first introduced to me by a prospect for our catering software.

That line has multiple applications, from closing a sale to customer service follow-up before and after the sale.

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Referrals: Turning Your Clients Into A Catering Sales Army

Michael Attias Jan 9, 2019
0

How many of your buying decisions have been made because of a friend’s referral? Electronics, cars, movies, restaurants, and vacation spots are just a small sample of purchases you may have made because of a friend or trusted colleague.

Personally, I bought every single one of the aforementioned because of a referral.

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Catering Multipliers: The 17 No-Cost Laws of Catering Sales Growth

Michael Attias Aug 28, 2018
1

Yesterday I had a consult call with a pizzeria franchisor interested in helping her franchisees increase catering sales.

She asked me the silver bullet question: “Where can I get a list of all of the catering buyers in our markets?”

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How To Get The Perfect List of Catering Clients

Michael Attias May 21, 2018
7

In all of the catering consultations I do for prospective clients, I get one question asked more than any other, “How do I get a list of everyone in my city that orders catering?” 

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What A Madman Can Teach You About Business

Michael Attias Feb 28, 2018
0

Lately I’ve been on a documentary kick. Usually I spend my time watching shows about chefs or the best food to eat in different cities.

But a few weeks ago I watched Madman: The Steve Madden Story. Unless you’ve been living under a rock, you know who he is. He is the shoe designer and founder of a chain of shoe stores with sales over a billion dollars a year.

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How To Catch The Catering Sales Bouquet

Michael Attias Feb 21, 2018
0

Weddings represent a source of untapped income for the restaurateur. Besides the potential of catering the actual wedding ceremony, opportunities exist with bridal showers and rehearsal dinners.

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