Lately I’ve been on a documentary kick. Usually I spend my time watching shows about chefs or the best food to eat in different cities.
But a few weeks ago I watched Madman: The Steve Madden Story. Unless you’ve been living under a rock, you know who he is. He is the shoe designer and founder of a chain of shoe stores with sales over a billion dollars a year.
Weddings represent a source of untapped income for the restaurateur. Besides the potential of catering the actual wedding ceremony, opportunities exist with bridal showers and rehearsal dinners.
If I had to just pick one strategy to sell more catering, it would be sampling.
Whether it is a full blown mini-buffet for a committee working on a company picnic for two thousand, or a small tasting for four admins who order lunch for a law office, nothing beats sampling.
Food is the original sales secret weapon. Think back to Eve tempting Adam with a bite of that sweet, delicious apple.
Happy Monday and welcome to this week’s Monday Memo!
This week, we’ll be highlighting another type of Auto-Pilot Marketing letter available in your RCS account!
Happy Monday and welcome to this week’s Monday Memo! This week, we’ll be highlighting another type of Auto-Pilot Marketing letter available in your RCS account!
The last two weeks have been a little crazy for my kids, Jerrod and Jordyn, and me. Literally overnight, their mother decided to quit her job and sell her house - the home my kids were born and raised in.
Her newfound “retirement” left me scrambling to replace the low-cost health insurance her employer provided.
Happy Tuesday!
We hope you had a nice Labor Day!
You have talked and we have listened. This article will show you 2 suggestions RCS clients have made and we listened. We can’t promise to make all suggestions happen but we do our best to listen for the most requested suggestions and then discuss with our team on how to make that suggestion happen.
Can you hear me now?
This phrase made famous by the Verizon pitchman, now Sprint spokesman, was a genius way for Verizon to make consumers aware of their frustration with poor cell service.
Today, technology may make being heard better, but we have yet to figure out how to be better listeners.
Today on our private Facebook Group, Restaurants That Cater (Please join us at www.RestaurantsThatCaterGroup.com), we had a member post inquiring about a referral to an answering service to handle catering calls. She was looking for a service that could do a better job on the phones than what she witnessed from one of her employees.
