Back when I was running my million-dollar catering operation, I made every mistake in the book. And if I haven’t made it, I’ve definitely heard it - usually as an excuse for not making more money or saving more time.

Let’s call these what they are: myths. Excuses. Little white lies we tell ourselves to stay “safe” (and stuck). But if you’re ready to actually grow your catering business, you’ve got to let them go.

So let’s bust the 5 biggest misconceptions I hear from caterers - and I’ll show you what’s really possible when you’re willing to play chess instead of checkers.

At CaterZen Catering Software, we’re all about empowering restaurateurs to grow their catering businesses, and our Restaurant Catering Smarts podcast is your backstage pass to insights, strategies, and stories from the industry’s best.

Hosted by me, Michael Attias, founder of CaterZen, each episode is designed to help you level up your catering game with actionable advice and real-world success stories.

🎉 We’re thrilled to share Episode 13 of Restaurant Catering Smarts featuring Chris Heffernan, CEO of dlivrd, a next-gen last-mile logistics platform designed with catering in mind.

Let’s get real: July 4 is a gold mine for catering… but it can also be an operational nightmare if you’re not ready. Here’s how to leverage CaterZen's catering software features so you can work smarter, not harder, and actually enjoy the holiday (or at least survive it with your sanity and profits intact).

At CaterZen Catering Software, we’re all about empowering restaurant owners and catering pros to grow smarter and faster—and our Restaurant Catering Smarts podcast is your backstage pass to real-world strategies from people in the trenches. Hosted by yours truly, Michael Attias, founder of CaterZen Catering Software, each episode is packed with actionable ideas to help you sell more catering and save more time.

🎙️ We’re excited to release Episode 12 of Restaurant Catering Smarts, featuring Jason Schultz, Founder & CEO of Blue Ridge Payment Partners!

Let me shoot straight with you:

It’s easy to get addicted to chasing new catering sales.

New client. New order. New excitement.

But the real game-changer? Keeping your existing clients coming back.

At CaterZen, we’re all about empowering restaurant owners and operators to grow their catering businesses—and our Restaurant Catering Smarts podcast is your backstage pass to the strategies, systems, and stories that drive real success.

🎙️ Hosted by me, Michael Attias, founder of CaterZen Catering Software, each episode brings you candid conversations with catering leaders across the country. And trust me, Episode 11 is one you don’t want to miss.

Let’s be honest. Most caterers treat marketing like a potluck - random, last-minute, and mostly guesswork.

But if you’re using CaterZen's catering software, you’ve got a secret weapon your competitors aren’t using: built-in CRM segmentation and email campaigns that let you target smarter, market faster, and sell more - without needing a marketing degree.

Some operators hope catering will grow by osmosis. Allen Beck knows better.

As the Director of Off-Premise and Catering at Costa Vida, Allen has helped the brand double catering sales year over year by treating catering like what it is—a sales channel, not a side hustle.

From building boots-on-the-ground sales teams to engineering menus that travel well, Allen brings a clear-eyed, results-first mindset to growing off-premise revenue.

We’re excited to bring you Episode 10 of Restaurant Catering Smarts, featuring Allen Beck of Costa Vida!

When I worked in my restaurant, I’d pop the lid off a tray of ribs, sniff the smoke, and know we were about to get slammed. Today, operators can open a dashboard and see the surge coming an hour before a server ties their apron.

That’s the shift: instinct is still valuable, but in 2025, data drives the decisions. And increasingly, AI is taking the wheel.

Let’s be honest—running a catering business can feel like chaos on a good day. Orders coming in from everywhere. Operations held together by Post-It Notes. And your to-do list? Let’s not even go there.

That’s why I sat down with Marianne Jeff, aka The Get It Done Diva, for Episode 9 of Restaurant Catering Smarts. Marianne is a systems coach, business strategist, and founder of the Women’s Business Momentum Center, and she’s spent two decades helping entrepreneurs clear the clutter, build better habits, and grow businesses that don’t burn them out.