Insta-Catering:  5 Tips for Promoting Catering on Instagram in 2022

Michael Attias Dec 29, 2021

Though I know a thing or two about sales and marketing, I have always been a later adopter of social media. 

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Selling Is Dead

Michael Attias Dec 8, 2021

There is a stigma around selling. When I say “Natural born salesman”, what comes to mind?

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Break The Catering Chains That Bind You

Michael Attias Dec 1, 2021

Since I was a child, I have always considered myself lazy. Today the politically correct term would be “efficient”.

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Stay Ahead With an Actionable Catering Marketing Calendar for 2022

Michael Attias Nov 3, 2021

Leonard Bernstein once said, “To achieve great things, two things are needed: a plan, and not quite enough time.”

Never having quite enough time feels like a prerequisite for owning a catering business. Something always comes up to throw you a curveball. All we can ever do is roll with the punches.

The one thing we do have control over is the plan.

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Perfection Kills

Michael Attias Oct 28, 2021

“Perfection is the enemy of progress.”
- Sir Winston Churchill

This quote by Churchill is one of my favorites. It probably should be inscribed on my headstone.

My life philosophy has been, “Why put in six hours for the A, when you can put in one hour for the B?”

True entrepreneurs are a special breed. We live in a ready, fire, aim realm.

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Choose Your Words Wisely

Michael Attias Oct 13, 2021

I am guessing at least once in your life…

At the beginning of a fight that was about to start…

You were told…

“Choose your words wisely!”

That is great advice to prevent a drag-out or a night on the couch with a flimsy blanket and Netflix playing in the background.

But what I am talking about is choosing your selling words wisely. Whether you are crafting a script for calls, cold calling, your drive-thru window or how your phone is answered, a well-crafted script can be worth tens of thousands of dollars to you.

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What Are Your Adjectives?

Michael Attias Sep 15, 2021

According to Wikipedia, "The Times They Are a-Changin'" is a song written by Bob Dylan and released as the title track of his 1964 album of the same name. Dylan wrote the song as a deliberate attempt to create an anthem of change for the time. 

Since I was born in 1965, I have seen and experienced more change in our country, culture and planet; probably exponentially more than in any other 56-year time span in the history of the world.

I may not have always felt comfortable with change, but I feel I have had an open mind and heart.

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A Change In Perspective

Michael Attias Aug 11, 2021

Do you remember the first camera you ever owned? For me, it was a Kodak 110; the kind that took cartridges. I think it was a Bar Mitzvah gift.

At the time, I probably thought I was quite the photographer snapping up pictures in the neighborhood or on a family vacation. But because I had to spring for the film processing, I recall my future as a professional photographer was short-lived.

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All Customers Are Created Equally, But…

Michael Attias Jul 22, 2021

There is a saying I have: "All customers are created equally, but some are more equal than others."

If we are assessing my statement through a black and white lens, then what I am espousing is totally wrong.

Like life itself, most things are rarely black and white; rather shades of gray.

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What Do You Believe?

Michael Attias Jul 7, 2021

One of my best friends, Mark Moskowitz, and I go back to our college days at Memphis State. Late last night, he forwarded me an article by Roy Williams, The Wizard of Ads, about belief.

It got me thinking about what I believe.

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