Even in tough economic times, we all love a little luxury, or treat if you will. It could be as simple as a piece of Godiva chocolate or a massage.
Some times it doesn’t cost you to treat yourself.
I am not a big fan of winter, unless there are skis strapped to my feet in Utah. There is nothing worse than getting out of a hot shower and wrapping yourself in a cold towel.
The other day, I followed my same routine. While I was shaving, I threw my towel into the dryer to heat it up. I love a piping hot towel. It is a small luxury.
Well, this particular morning, someone (me) forgot to pull the towel out before jumping in the shower. I turned off the water, pulled back the curtain…and no towel.
I hand squeegeed the excess water off and ran to the laundry room. Not a pretty sight. Sorry. No pics.
Then and there I decided to get myself a Brookstone towel warmer. With my Bed, Bath and Beyond coupon, it set me back around eighty bucks. Amortized over a few winters, it was a bargain for a daily luxury.
There’s a little luxury you can gift to all of your best catering clients.
Whenever we catered a full service event, we would present our client with a little gift before leaving. We gave them a bottle of our barbecue sauce and a twenty-five dollar gift certificate.
Here’s the script my catering captains would use:
“Mrs. Jones, we know you worked hard to put on this event and didn’t get to enjoy yourself as much as your guests. We wanted to give you a bottle of our barbecue sauce to enjoy the taste of Corky’s at home. We also want to give you this twenty-five dollar gift certificate, so you can enjoy a great meal, when you have time to relax and enjoy it. We really appreciate your business!”
I would use this idea in addition to a catering loyalty program like RCS automatically manages for you.
It is this little unexpected luxury, a treat to your restaurant, which builds lifelong clients, not just one shot customers.
The holiday parties are happening. You can start this today to ensure a great 2013!
And don’t forget to take the time to treat yourself to a little luxury. It’s about the journey, not the destination.
Well That’s All For This Issue!
Michael Attias
Restaurant Catering Software
P.S. – If you need help growing catering sales, then please go to www.RestaurantCateringSoftware.com and download my free eBook: Cater or Die!
P.P.S. – I make a limited number of time slots available each week for a free Catering Strategy Session with me. For complete details and to grab one of the limited spots, please go to:
http://www.restaurantcateringsoftware.com/catering-planning-strategy-session
