Link Building Strategy for Increasing Catering Sales Through SEO

Michael Attias Mar 7, 2013
Michael Attias

My lifelong friend, Stephen, is an attorney in Memphis. He has a beautiful fifteen month old daughter. I am so happy his wife Melissa is not a lawyer. Does our country really need lawyers breeding with lawyers?

A few years back Stephen hired a firm to help him with SEO, search engine optimization. One of the things they do/guarantee is to get him backlinks.

All the while, Stephen took it upon himself to learn how SEO works. He came to find out that most of his backlinks were from shady websites. Stephen has more ethics than the average lawyer, and he knows a back link from an Asian porn site isn’t really good for business.

So he fired the company and took it upon himself.

We at CaterZen are working on an auto-pilot system to help our clients rank higher in the search engines. I won’t get into the details, until I’m ready to share the entire system.

There is one aspect of the system every reader can use tomorrow to help your ranking. It is procurement of good backlinks.

This Simple Tip Will Help You Get Backlinks for Your Catering Website

If you own a deli in Detroit or burger bar in Baltimore, Google will put a lot of weight into backlinks from local businesses, non-profits and schools.

But why would any of these folks help you?

It’s simple. I would offer to cater an event for a deep discount. Test this out by mailing a hundred or so organizations. A good headline might read…

“Ben’s Deli Is Offering Ten Baltimore Area Companies

Half Off Their Next Catered Event!

But There’s Only One Small Catch…”

I never believe in discounting for the sake of discounting, but to offer half off a catered event in exchange for a back link to your website is probably a pretty good deal.

Obviously, there are a few tricks to maximizing your backlinks, but I’ll save that for another day.


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