Will The "Big Game" Be Super For Your Catering Business?

Michael Attias Jan 26, 2015
Michael Attias

It doesn’t matter if you’re betting on the Seahawks or the Patriots, you’ll win either way with the right Super Bowl catering strategy.

Technically, you’re not supposed to use the words “Super Bowl”, since it’s trademarked. Most people refer to it as the “Big Game”.

Super Bowl Sunday is one of the biggest party days of the year.

What I’ve observed, is it’s also one of the biggest pot luck party days of the year. I can’t recall one Super Bowl party that I didn’t bring something with me to share. 

I love grazing the tables for a taste of this and nibble of that. When I owned my restaurant, I would bring fried chicken drummies and tamales and chili dip to Super Bowl parties.

I would set aside any promotion of catering packages and push trays and pans of food, as your customers are looking for one thing to bring. 

As opposed to focusing on your catering client database, I would focus on your dining room customers. Hopefully you have an email list to work with. 

By the time you read this, there’ll be less than a week till the big game. That’s plenty of time, as most people will decide at the last minute what dish to bring. 

I would send out one email to your list mid-week and one towards the end of the week. Showcase your best options for items to take to a party; appetizers, sandwich trays, entrée platters, large salad bowls and desserts.

I can’t tell you how many times I’ve had the good intention to make something for a friend’s party, but opted to pick something up instead. Time gets away from all of us. Make sure you embrace last minute orders.

Were I looking for a subject line for my email, I would use: Are you coming to the Super Bowl Party? 

The right subject line will get people to read your email. Once you get them to open the email, move right into some catchy copy:

…I’m sure you’ve been invited to at least one Super Bowl Party. Are you going?

If the answer is yes, the next question is, “What are you bringing?”

There. I’ve done the hard part for you. Just complete the email with what you have to offer them, along with simple instructions for ordering…like an online ordering link. 

Don’t offer online ordering? Time to ditch the rotary dial phone for a smart phone.

Even though time is getting tight, you still have plenty of time to email your list a few times to generate a few “Big Game” catering orders.

NOTE: New podcast with Frank D’Antona. Just go to . Make sure and register to receive regular updates.

Well, that’s all for this issue.

To Your Restaurant's Marketing & Catering Success,

Michael Attias

Restaurant Catering Software

P.S. – If you need help growing catering sales, then please go to and download my free eBook: Cater or Die! 

P.P.S. – I make a limited number of time slots available each week for a free Catering Strategy Session with me. (You also get a catering menu critique and free analysis of your website for “Catering Effectiveness”). For complete details and to grab one of the limited spots, please go to:

P.P.P.S. – Please check out my podcast at

P.P.P.P.S. - Anyone wishing to reprint my articles may do so. Please email me for the bi-line to use for proper author’s credits.



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