Birthdays and milestone events like class reunions and weddings bring out a desire in many people to spruce themselves up with plastic surgery and other aesthetic services.

In all of the catering consultations I do for prospective clients, I get one question asked more than any other, “How do I get a list of everyone in my city that orders catering?” 

Lately I’ve been on a documentary kick. Usually I spend my time watching shows about chefs or the best food to eat in different cities.

But a few weeks ago I watched Madman: The Steve Madden Story. Unless you’ve been living under a rock, you know who he is. He is the shoe designer and founder of a chain of shoe stores with sales over a billion dollars a year.

Weddings represent a source of untapped income for the restaurateur. Besides the potential of catering the actual wedding ceremony, opportunities exist with bridal showers and rehearsal dinners.

If I had to just pick one strategy to sell more catering, it would be sampling.

Whether it is a full blown mini-buffet for a committee working on a company picnic for two thousand, or a small tasting for four admins who order lunch for a law office, nothing beats sampling.

Food is the original sales secret weapon. Think back to Eve tempting Adam with a bite of that sweet, delicious apple. 

Happy Monday and welcome to this week’s Monday Memo!

This week, we’ll be highlighting another type of Auto-Pilot Marketing letter available in your RCS account!

Happy Monday and welcome to this week’s Monday Memo! This week, we’ll be highlighting another type of Auto-Pilot Marketing Letter available in your CaterZen account!

The last two weeks have been a little crazy for my kids, Jerrod and Jordyn, and me. Literally overnight, their mother decided to quit her job and sell her house - the home my kids were born and raised in.

Her newfound “retirement” left me scrambling to replace the low-cost health insurance her employer provided.