At CaterZen, we’re focused on helping BBQ restaurant operators turn catering into a true profit center—and Barbecue Catering Smarts is your go-to resource for making that happen.
Hosted by me, Michael Attias, founder of CaterZen Catering Software, this podcast delivers actionable insights, expert advice, and real-world strategies from operators who are actually doing it. Every episode dives into the challenges and opportunities unique to BBQ catering—so you can build smarter systems, drive more revenue, and scale with confidence.
We’re excited to announce Episode 33 of Barbecue Catering Smarts, featuring Chris Bennett, VP of Catering at Maurice’s Piggie Park!
Episode 33: Relationships Over Reach — How Maurice’s Built Catering with Chris Bennett
In this episode, I sit down with Chris Bennett, who leads catering for Maurice’s Piggie Park, a multi-generational BBQ brand with deep roots in South Carolina.
Chris shares how he built Maurice’s catering program from virtually zero into a meaningful revenue stream—by focusing on relationships, consistency, and long-term growth rather than chasing every opportunity.
From corporate catering strategy to community-driven growth, this episode highlights what it really takes to build catering that lasts.
Here’s what you’ll learn in Episode 32:
- How Maurice’s grew catering from near zero into a 20–25% revenue stream
- Why corporate catering became their most scalable growth channel
- How focusing on existing customers can outperform constant lead generation
- The role of relationships and community involvement in driving catering sales
- Why you don’t need to do everything—just focus on what works
- How to build catering systems that allow you to scale without chaos
- Why catering success is a long-term strategy—not a quick win
This episode is a strong reminder that catering growth isn’t always driven by aggressive sales or constant lead generation. More often, it comes from doing the fundamentals exceptionally well: building real relationships, taking care of the customers you already have, staying visible in your community, and focusing on the areas of your business that actually drive revenue.
How to Tune In
You can listen to Episode 33 of Barbecue Catering Smarts on your favorite podcast platform or watch the full episode right here.
Why Barbecue Catering Smarts?
This podcast goes beyond surface-level advice—it’s built for BBQ operators who want to grow catering sales with proven systems and real-world strategies.
Each episode is designed to help you:
- Build a stronger catering foundation
- Increase revenue without increasing complexity
- Learn from operators running high-performing BBQ catering programs
Whether you’re just getting started or looking to scale, Barbecue Catering Smarts gives you the insights you need to succeed.
Let’s Hear From You!
What’s the biggest challenge in your catering business right now?
Is it generating consistent leads? Increasing order size? Building repeat business?
Send us a message—we may feature your question or topic in an upcoming episode of Barbecue Catering Smarts.
Stay Connected with Us on Social Media!
Don’t miss out on updates, behind-the-scenes content, and exclusive tips for growing your catering business. Follow us on social media to stay in the loop:
- Instagram: @bbqcateringbizacademy
- Facebook: BBQ Catering Business Academy
Join the conversation and let us know how Barbecue Catering Smarts is helping you level up your catering game. We love hearing your wins!
Ready to Build Catering That Actually Grows?
Chris’s story is a reminder that catering success doesn’t come from chasing every opportunity—it comes from focusing on what works and doing it consistently.
Stronger relationships. A clear focus on the right customers. And a reputation built over time.
No shortcuts. No quick wins. Just a system that compounds.
If you’re serious about turning catering into a predictable, scalable profit center, this episode will show you exactly where to focus next.
Launching Soon: The BBQ Catering Business Academy - for Operators Who Want More Sales (Without More Chaos)
If you’re looking to build a more predictable, profitable catering operation, the BBQ Catering Business Academy was built for you.
Learn how to:
- Generate consistent catering leads
- Put systems in place that save time and reduce stress
- Turn catering into a reliable, high-margin revenue stream
Join the waitlist and be the first to know when doors open:
bbqcateringbusinessacademy.com
