How Firehouse Subs Streamlines Catering Operations with CaterZen

Michael Attias Dec 27, 2022
Michael Attias

Firehouse Subs in Butler, PA has seen a significant improvement in its catering business since implementing CaterZen catering software. Learn how the restaurant has saved time, increased sales, and been able to better promote its services, all while using a software solution that is easy to use and continually evolving.


Saving Time By Integrating CaterZen's Online Ordering

When it came to running his catering business, Firehouse Subs franchise owner Bill Frye was used to the traditional approach of knocking on doors, distributing flyers, and taking phone calls to promote his services. While this was effective to some extent, it was also time-consuming and didn't always lead to tangible results. That all changed when Bill discovered CaterZen through another Firehouse Subs franchise owner in Chicago.

The biggest advantage of using CaterZen has been the time it has saved him. Rather than needing to always manually take notes on orders and enter them into the system, CaterZen's catering online ordering system allows orders placed through the website to automatically be downloaded into CaterZen and confirmed via email, to both the customer and the catering team. This has streamlined the process and allowed Bill and his team to focus on other aspects of the business.

Plus, if a customer loses their original receipt and requests another one, it's easy for the Firehouse Subs team to go into the system to the customer's company record in CaterZen's CRM to print out a new professional catering ticket.

Promoting Catering with CaterZen's Integrated Marketing Tools

In addition to saving time, CaterZen has also proven to provide valuable catering marketing systems for promoting Firehouse Subs' catering services. By setting up email blasts to its list of previous customers, the catering team has been able to easily promote upcoming holiday specials and other promotions, leading to a significant increase in catering sales.

In fact, during the pandemic in 2020, this Firehouse Subs location was able to do over $6,000 in catering sales on Black Friday alone, thanks to the reach and convenience of CaterZen's catering email marketing tools. The catering team just set up an email blast to over a thousand previous customers, letting them know of the holiday promotion.


"It's well worth the investment. A lot of the systems out there require so much time and effort and this CaterZen is actually streamlined. And it is a great tool for promoting your business, as well."

Bill Frye, Franchise Owner, Firehouse Subs Butler Crossing


A User-Friendly Trial to See Instant Benefit

Thanks to a free 30-day trial that comes pre-loaded with dummy data, Bill says he learned enough about the software to know that it was worth investing in the monthly subscription.

Bill found CaterZen easy to use and intuitive, even for folks who may not be tech-savvy.  For example, he really appreciated that doing a big task like changing his pricing won't take him all day to figure out how to do it.  With CaterZen, it takes him 10-15 minutes.

A customer since 2018, Bill still continues to discover new features and capabilities of the software for growing Firehouse Subs' catering business, as CaterZen's robust software is feature-rich, and new features are always being added.

Grow Your Catering Sales with CaterZen

If you'd like to see similar results, take the software for a spin by signing up for a free 30-day trial, or schedule a free "non-demo demo" with our customer engagement team, who can uncover your specific needs and make sure CaterZen is a good fit for you.

Also, check out more client testimonials and case studies to hear how directly from clients how CaterZen has changed the trajectory of their restaurants and catering businesses.

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