case study for smokey johns

How Smokey John’s Bar-B-Que & Home Cooking Increased Catering Sales by 300% with CaterZen

Michael Attias Sep 21, 2022
Michael Attias

With their whole catering team using CaterZen, Smokey John’s Bar-B-Que & Home Cooking has been able to easily grow their catering business. Here's how they did it.


The Challenge of Relying on Basic Catering Software

Smokey John's was looking for a software system that could handle a variety of functions:  tracking data like accounts receivable, capturing customer information, email marketing, and more.

Before signing up for CaterZen, Smokey John's was using a very basic software system that only allowed them to track invoices and create quotes.

They were looking for a digital solution that would be a lot more robust that would help them to stay on top of all of the moving parts.

Why Smokey John's Chose CaterZen

As an affordable system that was the all-in-one tool that Smokey John's needed, choosing CaterZen was an easy choice for Brent Reaves, Smokey John's president.

Providing tools that would allow Smokey John's to go after bigger projects and compete with bigger players, CaterZen was a perfect fit.


"I've had almost an endless list of benefits for having CaterZen.   It was almost like an hiring additional person on our staff."

Brent Reaves, President, Smokey John's BBQ



How CaterZen Transformed Smokey John's Catering Business

One of the biggest ways that CaterZen helped Smokey John's to grow their sales was by introducing automation.  Instead of relying on someone on staff to follow up with clients via email, Smokey John's uses CaterZen's automated system to send out letters and coupons to stay connected to their customers.

Another huge benefit was all of the captured data, allowing Brent and his team to gain insights into many aspects of their business, like tracking invoices and sales team commissions.

The Results

By investing in their growth and the ability to expand their services, and through introducing new data-driven systems and tools that make their business more streamlined and professional, Smokey John's has developed a competitive advantage while using CaterZen. 

Since Smokey John's was able to go after bigger jobs, and handle more volume, in the first two years of using CaterZen, they increased their catering sales by 300%!

Grow Your Catering Sales with CaterZen

If you'd like to see similar results, take the software for a spin by signing up for a free 30-day trial, or schedule a free 1-on-1 product walkthrough with our team.

Also, check out more client testimonials to hear how directly from clients how CaterZen has changed the trajectory of their restaurants and catering businesses.

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