Shark Tank is one of the most popular television shows today for entrepreneurs and their families. Since day one, I have been a big fan.

Though many consider direct mail dead, I think you’d be hasty to send a condolence card.

A significant portion of my week is spent with prospective clients. I spend an hour reviewing their website, catering menu, marketing plan and materials. During a Go To Meeting, I also share all of the “best practices” to growing and running a catering profit center. 

Imagine a proverbial case of free lemons. Most restaurant operators I talk to see a card board box full of sour problems. At minimum they complain, because they have an extra cardboard box to break down. 

You are only as strong as your weakest link. For many operators that link is catering delivery. 

Lagniappe isn’t a new word to those of you from Louisiana; it’s a way of life. It is a small gift given at the time of purchase like the hot glazed donut Krispy Kreme hands out while you’re in line.

Are you ever honest with yourself; brutally honest?