The yearning for travel and an unrestricted lifestyle has always been encoded in my DNA. Maybe it is the fact my parents emigrated to America when I was just two.

Gene is in his 90’s, barely has a high school degree, yet is wiser than 99% of us. Gene learned through the school of hard knocks and by picking the brains of the successful.

Yesterday one of my good friends Rhonda asked me about my competition.

Last week I did a webinar with Michael Rosman of The Corporate Caterer. 

Growing up in Memphis, my mother would drag my brother, sister and I to Goldsmith’s department store downtown. The first Wednesday of the month was called Clover Day. It was a one day sale that the store used to get rid of returns, overstock and stuff they couldn’t move.

My father taught me to appreciate wrestling, but my mother showed me how it was done. Women would literally grab items out of your hands. My mom could throw elbows and insults with the best of them.

It doesn’t matter if you’re betting on the Seahawks or the Patriots, you’ll win either way with the right Super Bowl catering strategy.

Technically, you’re not supposed to use the words “Super Bowl”, since it’s trademarked. Most people refer to it as the “Big Game”.

One of the first questions I receive about building catering sales is, “Where do I get a list of catering prospects?”

Now I could write a book on this subject. You can rent or compile your own lists; that’s the short answer. Without a doubt the right “list” makes a difference. It is over fifty percent of the success equation. 

For the sake of argument, I am going to assume you run a good to great operation. People love your food. Your staff is tidy and friendly. Your place is clean. Overall you deliver or over deliver on your value proposition.