CaterZen

Catering Sales Strategy from One of The Shark’s Companies

Michael Attias Dec 16, 2015
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Shark Tank is one of the most popular television shows today for entrepreneurs and their families. Since day one, I have been a big fan.

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Using Direct Mail To Book More Catering

Michael Attias Dec 9, 2015
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Though many consider direct mail dead, I think you’d be hasty to send a condolence card.

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Cyber Monday Restaurant Marketing

Michael Attias Nov 18, 2015
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The Art of Losing

Michael Attias Nov 4, 2015
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The $7,000 Catering Phone Call

Michael Attias Oct 28, 2015
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A significant portion of my week is spent with prospective clients. I spend an hour reviewing their website, catering menu, marketing plan and materials. During a Go To Meeting, I also share all of the “best practices” to growing and running a catering profit center. 

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How To Effectively Handle a Catering Delivery

Michael Attias Sep 22, 2015
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You are only as strong as your weakest link. For many operators that link is catering delivery. 

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Lagniappe: The Art of Something Extra

Michael Attias Sep 17, 2015
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Lagniappe isn’t a new word to those of you from Louisiana; it’s a way of life. It is a small gift given at the time of purchase like the hot glazed donut Krispy Kreme hands out while you’re in line.

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Why Do My Catering Sales Suck?

Michael Attias Aug 19, 2015
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Are you ever honest with yourself; brutally honest?

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Would Anyone Like To Date You?

Michael Attias Aug 13, 2015
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As someone who has been divorced twice, I found it necessary to learn how to date to avoid living with five cats by myself in my old age. 

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How A Restaurant Institution Is Built

Michael Attias Aug 6, 2015
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What’s the “one” factor you would like to have to make your restaurant a huge success and give you an unfair advantage over your competitors?

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