CaterZen

Cyber Monday Restaurant Marketing

Michael Attias Nov 18, 2015
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The Art of Losing

Michael Attias Nov 4, 2015
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The $7,000 Catering Phone Call

Michael Attias Oct 28, 2015
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A significant portion of my week is spent with prospective clients. I spend an hour reviewing their website, catering menu, marketing plan and materials. During a Go To Meeting, I also share all of the “best practices” to growing and running a catering profit center. 

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How To Effectively Handle a Catering Delivery

Michael Attias Sep 22, 2015
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You are only as strong as your weakest link. For many operators that link is catering delivery. 

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Lagniappe: The Art of Something Extra

Michael Attias Sep 17, 2015
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Lagniappe isn’t a new word to those of you from Louisiana; it’s a way of life. It is a small gift given at the time of purchase like the hot glazed donut Krispy Kreme hands out while you’re in line.

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Why Do My Catering Sales Suck?

Michael Attias Aug 19, 2015
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Are you ever honest with yourself; brutally honest?

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Would Anyone Like To Date You?

Michael Attias Aug 13, 2015
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As someone who has been divorced twice, I found it necessary to learn how to date to avoid living with five cats by myself in my old age. 

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How A Restaurant Institution Is Built

Michael Attias Aug 6, 2015
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What’s the “one” factor you would like to have to make your restaurant a huge success and give you an unfair advantage over your competitors?

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Dig Deep; Not Wide For More Catering

Michael Attias Jul 16, 2015
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The other day I received an email with eighteen interesting facts about lead generation. The one that stuck out dealt with the cost of an average B2B lead (business to business).

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We Can All Use A Dose Of Old Time Religion

Michael Attias Jul 9, 2015
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As many of you know, I was raised in an Orthodox-ish Jewish home. I use the suffix “ish” as a qualifier.

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