What’s the “one” factor you would like to have to make your restaurant a huge success and give you an unfair advantage over your competitors?

The other day I received an email with eighteen interesting facts about lead generation. The one that stuck out dealt with the cost of an average B2B lead (business to business).

As many of you know, I was raised in an Orthodox-ish Jewish home. I use the suffix “ish” as a qualifier.

About nine months ago I bought a VW Jetta GLI. This six speed manual sporty car is my escape. As I work from home, any outing is an excuse to bring out my inner Mario Andretti. Just the other day I was hitting this backroad near my home enjoying the twists and turns, while my girlfriend was looking for a barf bag.

A few weeks ago my son Jerrod and I were having dinner at Corky’s BBQ, the store I sold about ten years ago. Very interesting that my daughter Jordyn is now a hostess there.

I look at my kids and feel like a slouch. Great grades, common sense, involved in the community, incredibly kind and gracious. Oh. Let’s not forget funny. 

Networking has never been my strong suit. As much as I come off as an extrovert, there is a level of discomfort that comes over me in a large group setting. Unless I have a few drinks under by belt and I’m telling jokes, I usually am a bit shy. 

One of my best friends, Robin Robins, of Technology Marketing Toolkit, puts on an annual Marketing Boot Camp for her clients. Since its inception, I have judged her “Better Your Best” spokesperson competition where she gives away a brand new $65,000 Mercedes. 

As much as we would all like to stay digital and avoid paper, there is no way around it.

Last week I did a webinar with Michael Rosman of The Corporate Caterer.