If I had to just pick one strategy to sell more catering, it would be sampling.
Whether it is a full blown mini-buffet for a committee working on a company picnic for two thousand, or a small tasting for four admins who order lunch for a law office, nothing beats sampling.
Food is the original sales secret weapon. Think back to Eve tempting Adam with a bite of that sweet, delicious apple.
The last two weeks have been a little crazy for my kids, Jerrod and Jordyn, and me. Literally overnight, their mother decided to quit her job and sell her house - the home my kids were born and raised in.
Her newfound “retirement” left me scrambling to replace the low-cost health insurance her employer provided.
Can you hear me now?
This phrase made famous by the Verizon pitchman, now Sprint spokesman, was a genius way for Verizon to make consumers aware of their frustration with poor cell service.
Today, technology may make being heard better, but we have yet to figure out how to be better listeners.
Today on our private Facebook Group, Restaurants That Cater (Please join us at www.RestaurantsThatCaterGroup.com), we had a member post inquiring about a referral to an answering service to handle catering calls. She was looking for a service that could do a better job on the phones than what she witnessed from one of her employees.
“You can’t be just a little bit pregnant.”
This is one of my favorite sayings that sums up the way you should tackle all initiatives in your business.
Yesterday I had a consult call with a two-unit chain on the growth path. They were doing a nice six figures in catering. Considering they were only using on-site signs and flyers to promote it, they’re doing well. They wanted some ideas about how to grow their catering sales, and there was a lot more they could be doing.
I was “that” employee in college.
As we are all recovered from Christmas and the New Year, many of us have set goals or created resolutions. January is one of my busiest months, as operators realize catering can hold the key to more sales in 2017.
Seven seconds. That’s the time you have to grab the attention of a visitor to your website.
