“You can’t be just a little bit pregnant.”
This is one of my favorite sayings that sums up the way you should tackle all initiatives in your business.
Yesterday I had a consult call with a two-unit chain on the growth path. They were doing a nice six figures in catering. Considering they were only using on-site signs and flyers to promote it, they’re doing well. They wanted some ideas about how to grow their catering sales, and there was a lot more they could be doing.
I was “that” employee in college.
As we are all recovered from Christmas and the New Year, many of us have set goals or created resolutions. January is one of my busiest months, as operators realize catering can hold the key to more sales in 2017.
Seven seconds. That’s the time you have to grab the attention of a visitor to your website.
If you clicked on this week’s article hoping to see me dressed up as a bad cop for Halloween, I am sad to say no such thing happened.
I think the last ten days have been all about the “basics” in my life.
As nice as it would be for every high school graduate to receive a college education paid for by Uncle Sam, I don’t believe that a degree equates to more catering business.
We are moving into the age of convenience. Today’s consumer is willing to pay a premium to have it delivered, have it done for them, or basically to just have it handled.
I have never been a big fan of baseball. In middle school, I spent one summer playing fastball. I was deathly afraid of getting hit by the ball.
